At an exhibition opening just hours after writing my previous post, I ran into my former professor John Gambell. I told him about my interest in the Yale Typesetting Checklist as an act of care. He replied, “Oh! I got that from Geoffrey Dowding. He was a crafts teacher in London after WW2 and wrote several books about typesetting. I still have several designers who set type too tightly because of it.”
An AbeBooks search yielded a first edition of Finer Points in the Spacing and Arrangement of Type by Geoffrey Dowding available from a bookseller in the UK. The slim volume has just arrived. Scanning the book quickly, I cannot find a checklist within it. Did John mean he had taken the main ideas from this book, and turned them into the Yale checklist? Or is a typesetting checklist in one of Dowding’s other books?
But before I get further into it: the possibility that somebody else had written theYale Typesetting Checklist had never occurred to me. It is true John didn't put his name on it. I was the one who did that before sharing the handout with my students. Yet, I hadn't assumed that my former professor had invented the checklist, either. Certainly the lineage of typographic convention (and education) traces back centuries to incunabula, and to the scribes even more centuries before. Yet, the way this knowledge had been passed down often failed to resonate with me as a student. Often typography manuals discuss “ideals,” and achieving “mastery” or “perfection.” As I suspect is true with most of us who enjoy making things, I like attending to the process of making, of caring-while-working, of the lived experience of sustaining (and being sustained by) a state of engagement and focus. Fixating on a perfect outcome makes me anxious and miserable. When I think of my own effective teachers: what had struck me about John was how much he cared about type. He had visceral reactions to our awkward work. I was awed by how sensitive he was to small details that were invisible to us students. He saw differently.
Years later, to enjoy and be effective in teaching typography myself, I realized I needed to identify a framework that aligned with my values.* Achieving perfection and mastery was not it. “Seeing differently” sounds wonderful, but isn’t that more of an endpoint than a process? How does one learn to see differently? By caring. And slowing down. Attending to details. The Yale Typesetting Checklist shows a way.
Reading Dowding's books, influential to my own mentor, is a way to dig into a genealogy of my education. So, for a preliminary reading of Finer Points in the Spacing and Arrangement of Type, here is a concordance of care, including its corollaries, careful, and careless:
“But in the opposite direction there is, and always has been, abuse: the pernicious system of piece rates for the job, for example, does not conduce to careful text setting & the proper division of words, but only to a maximum number of ens per hours ‘standard’ and thus to disturbingly large amounts of white space in the wrong places, i.e., between the words—the antithesis of good composing & sound workmanship.” (xii)
“From the time of invention of printing from movable types in Europe, that is, circa 1440, up to the present day, one of the hall-marks of good printing, and of the good printer, has been the care and attention paid to the setting of text matter.” (1-2)
“A carefully composed text page appears as an orderly series of strips of black separated by horizontal channels of white space.” (4)
“If he has organized his job well, there will be a set of house rules in the hands of all who work for him, but, with the greatest care, such rules can never be exhaustive, and much will depend on his being lynx-eyed and uncompromising in enforcing the standards he has set himself.”- H.P. Schmoller” (7)
“Extra thin spacebands were used, and normal care was taken to see that word spacing was reasonably even and close, by the judicious breaking of words at the ends of lines.” (7)
“In arranging text setting care must be exercised to ensure that the type and the measure are so related that the eye has, firstly, no difficulty in swinging easily to and for without any suggestion of strain: and secondly, is not hindered in finding the beginning of the following line.” (9)
“Colons and semi-colons are often carelessly spaced also.” (20)
“The introduction of unnecessary punctuation marks and their frequently careless setting makes for fussy and ugly typography.” (22)
“Even a casual glance through a book or newspaper reveals initials used in this manner but in many instances it also discloses appallingly careless methods of setting.” (30)
“Only two of the many treatments of initial letters have been mentioned, but they indicate the care with which the setting of initials should be treated.” (32)
“This care in setting & printing, nullified when extra space is inserted between paragraphs (for there is some show-through even on reasonably good paper), adds to the beauty & clarity of the pages by heightening the contrast between the lines & their interlinear whiting.” (33)
“Care is necessary in adjusting the leading of the lines so as to give visually even spacing between them.” (43)
“Careful placing laterally, either to the left or the right of the mechanical centre, is necessary to make lines which begin with A, C, G, J, O, Q, T, V, W, Y, and c, e, j, o, q, v, w, and y or end with A, D, F, K, L, O, P, Q, R, T, V, W, Y and b, c, e, f, h, p, r, v, w & y, appear centered.” (43-44)
* If this notion strikes you as unfamiliar or unconvincing: “We know that the consequences of our motives for teaching and learning are significant: Keith Trigwell and Mike Prosser have shown that the instructor’s intentions in teaching (“why the person adopts a particular strategy”) have a greater impact on student learning than the instructor’s actual strategies for teaching (“what the person does”) (78). Their research has shown that approaches to teaching that are purposefully focused on the students and aimed at changing conceptual frameworks lead to deeper learning practices than teacher-centered, information-driven approaches (Trigwell 98). The implications are that the instructor’s fundamental beliefs and values about teaching, learning, and knowledge-making matter.” —A Guide to Feminist Pedagogy
Emily Larned has been publishing as an artistic practice since 1993. She is currently Associate Professor of Art in Graphic Design at the University of Connecticut, Storrs.
